NOTES ON THE EDWARD BERNAYS CASE 2
"The Edward Bernays Case" project derived from τηε DISCOVERY IN THE PAPERS OF psychoanalyst Dr. A.A. Brill (1874-1948), that FAMOUS PR MAN EDWARD BERNAYS HAD ENTERED INTO PSYCHOANALYSIS WITH a.A. BRILL.
Bernays was a nephew of Sigmund Freud, and is known as one of the most influential and controversial Public Relations practitioners of the 20th century. His work often pioneered new techniques for destabilizing and manipulating public perception on behalf of his clients which included some of the largest US corporations at the time such as RCA, American Tobacco and The United Fruit Company.
In the papers of psychoanalyst Dr. A.A. Brill, who trained with Freud in his youtH, located at the Butler Library of Columbia University, I encountered unpublished hand written fragments for an unpublished Psychoanalytical Case Study, labeled The Bernays Case. In this we find all the elements of a patient case study in the manner of Brill’s mentor Sigmund Freud, including the Session Notes in Brill's hand, followed by psychological theory building and speculAtive psychological knowledge production in relation to the case.
Brill's treatment of Bernays began in October 1939 and was abandoned by Bernays sometime in March 1943. Bernays is known to have visited Dr. Freud in vienna many summers in his youth and early adulthood.
The parallel perceptual fractures generated by Bernays's own Public Relations practices on the one hand, and the analyst, analysand, analysis dynamic involving Brill and Bernays on the other, is at the center of this project.
Bernays's public comments and writings are rich in their ability to set the imagination in motion - often requiring that one question ones beliefs regarding a number of social relations: "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of " is one choice example.“ > Page 14, Propaganda (1928) by Edward Bernays.